Branding design is the process behind how a brand chooses to represent itself, primarily through visual elements like color, typography, logos, and images. It’s closely related to—but not the same as—other core branding principles like brand identity, visual identity, and brand purpose.
Continue reading: Branding Design | Principles, Elements & How To
Brand purpose is a company’s reason for existing beyond making a profit. Brand purpose drives various aspects of a business, from product design to marketing campaigns to customer support.
This guide walks through what brand purpose is, why it matters, and how to define and develop it. You’ll also find some real-world examples of brand purpose.
Continue reading: Brand Purpose | Definition, How To Define & Examples
Brand identity is the unique mix of characteristics that influence how a brand is perceived. It’s made up of visible and invisible elements that work together to personify a brand.
When creating a brand identity, use QuillBot’s AI Chat to brainstorm, refine ideas, and make sure you don’t forget any crucial elements.
Continue reading: What Is Brand Identity? | Definition & Examples
